LOCATION SEO FOR WEDDING BUSINESSES
Where do you want to be known for?
Book more weddings at the venue, location or destination of your choice, by finally putting your reputation on the map.
You’re trying to find your physical place in the wedding industry.
You’ve tentatively added ‘based in’ to your Instagram bio and crossed your fingers,
but you keep hearing the same thing:
“Wait, you do Italy/my venue/Surrey too!? If I’d known that before I booked, I’d definitely have chosen you.”
It hits harder every time you hear it, especially when you see another one of your wedding industry frenemies working in your dream location again on your mid-morning scroll. Other wedding pros seem to be getting plenty of work there, and despite you posting aspirational content in the hopes that couples will get the message, your inbox is still full of enquiries for random places you’re not sure how you became associated with.
Each wedding season is bittersweet - you’re getting enquiries and doing lovely weddings with lovely couples, but the more weddings you do in the ‘wrong’ places, the further it feels like you’re drifting from the right ones.
Going all-in on your location goals feels risky, because what if you scare off the clients you’re already getting? Besides, there are already enough florists/wedding planners/cake makers/stationery designers/jewellery and garment designers working there - it’s oversaturated and unrealistic.
Before you know it, another wedding season passes and you’re still not considered the authority on that spot, despite you knowing that you can do an absolutely phenomenal job there.
You know deep down that a 12-point font mention of a place in your website footer, that directory listing that doesn’t bring in any enquiries, and the location tag in your bio are just not enough.
NORTH STAR
It’s time you were seen as the obvious choice for where you actually want to work.
Location-based SEO is Google’s guiding star for your wedding business.
North Star helps you become top of mind when couples think of your chosen location, venue or destination, using location-based SEO strategy and editorial content. In the eyes of Google, AI tools and your ideal clients, you’ll practically own the place.
This done-for-you project helps identify your unique angle on a location, how you should be showing up there, and how to make it happen. Your business will become known for weddings in that place, and enquiries and opportunities will begin to align - like it was written in the stars.
Make your wedding business the brightest star in your chosen galaxy.
We’ll go through several celestial bodies of work:
1. Location & Positioning
Where do you want to be known for? Is it an area, a destination or a venue? I’ll start by identifying how you work there, what builds your credibility in that place, and what your unique angle is for showing up there. I’ll analyse who else in the wedding industry works there, and particularly who else in your supplier category, and see what the best way to make you shine is.
2. Editorial SEO Strategy
I’ll map out what content we need to build your authority in your chosen place - with Google Search, AI results and of course your dream clients in mind. This will include 8-10 blogs which work together as an interconnected constellation, going deeper and more exploratory to show the world you’re kind of a big deal.
Collaboration blogs are an incredible way to build your credibility in the eyes of the internet algorithms, and if it’s appropriate for your strategy I may suggest we include one. In this case I’ll write two versions of the same blog, one for you and one for a complimentary wedding pro, using the compounding effect of both of your influences to improve SEO.
Please note that collab blogs incur an extra fee, but they are always optional - and can be requested too!
3. Writing
I’ll craft your blogs in my signature style (playful and poetic) whilst ensuring they sound like you. They will, of course, be optimised for Google Search and AI results, and structured to sell your services. Most importantly, they’ll send strong SEO signals that confidently locate you in your chosen place.
4. Connecting the stars
After the writing, I’ll create your own custom map full of internal linking opportunities and site-wide signals to help everything connect. I’ll also make suggestions for ways you can further amplify the ‘I work here!’ message, throughout your website, marketing content, and wider opportunities.